Comparative Study of Talent Management in Tanzania’s Public and Private Broadcasting: The Cases of TBC and Azam TV

Abstract

This study examines the implementation of talent management strategies in public and private organisations in Tanzania, using Tanzania Broadcasting Corporation (TBC) and Azam TV as case studies. Talent management is widely recognised as critical for organisational success, yet its application differs across sectors due to institutional environments, resource availability, and operational autonomy. A comparative case study approach was employed, collecting primary data through questionnaires and interviews from 60 participants, equally distributed across both organisations. The findings indicate that Azam TV, as a private institution, demonstrates more effective talent management practices, including timely recruitment, continuous professional development, performance-based incentives, and structured succession planning. In contrast, TBC faces bureaucratic constraints, limited training opportunities, and weak motivation systems, which hinder talent retention and development. The study identifies key challenges and opportunities influencing talent management and emphasises the need for public institutions to adopt flexible, technology-driven human resource practices. Recommendations include enhancing digital HR systems, increasing investment in employee development, and fostering collaboration between public and private sectors. Overall, the study provides valuable insights for policymakers, HR practitioners, and organisational leaders seeking to strengthen talent management in Tanzania’s evolving institutional context.